Ever wonder why a South Indian bride stands out so much? Is it her glistening 22-carat gold jewelry? Or is it the scent of gorgeous jasmine gajras that makes her smell so amazing? Would it be her beautifully designed Kanjivaram saree that stands out from the rest? After spending much time admiring her beauty and styling the way she dresses. We have finally figured out what makes certain South Indian brides stand out more than others. This is because of the traditional South Indian lehenga.