If you are an eminent e-commerce shop owner, then how your product store looks is very important. Product images play a big part in any customer’s buying decisions. This situation is rectified by the emerging job opportunity, e-commerce photography service in India.
E-commerce photography is a photo that is created as a visual stand-in for the product that you want to sell. E-commerce photography services are available in an online store.
For example, e-commerce photography can be product listings for the sites like Amazon or Flipkart as well as self-hosted e-commerce sites.
Where Is e-commerce Photography Used?
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e-commerce product photography is an emerging job opportunity for anyone with photography skills or interest. Therefore, applying photographic knowledge and skills to eCommerce images will definitely get you an e-commerce photography job. Moreover, you can attractively showcase them your e-commerce photography service and encourage potential customers to buy your products.
Thus, we can easily utilize e-commerce product photography in various online and offline marketing activities, including:
- Brochures
- Leaflets
- Flyers
- Catalogs
- Digital ads
- Magazine ads
- Websites
- Landing pages
- Especially in eCommerce stores
Types Of e-commerce Photography
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A very high quality product store image can vividly enhance the customer experience once they see your e-commerce product photography.
We have 2 main types of eCommerce product image photography near me:
- Product-only images: Product images being used on a white background
- In-context (lifestyle) images: Product images being used in a real-life situation
e-commerce Product Only Image Photography:
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A product-only image e-commerce photography idea is the best choice if you want to showcase all the angles of your new product in the best light.
Further, this e-commerce photography idea highlights your product against a white background.
Using a monochrome background keeps the e-commerce store look consistent and confident. Therefore, there are way less distractions and display the products efficiently.
e-commerce In-Context Image Photography:
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An in-context image e-commerce photography is the most popular choice of e-commerce photography near me.
If your product has good demand, then you would want to interest your loyal customers with real life applications of your e-commerce store product.
For example, you can showcase the use of summer dress collections with models wearing it and with high-end accessories that could go well with it.
Tools Required For e-commerce Photography Jobs
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Investing in good tools for e-commerce photography near me is the first piece of advice if you consider taking high-quality product images. It is highly important for your eCommerce store promotion.
- Camera or smartphone
- Tripod stand
- Lighting
- Studio table
- A light tent
- Image editing tools
e-commerce Photography Guidelines For Consistency
e-commece photography guidelines are really very important to keep your e-commerce product image branding consistent.
Usually, it takes time to build some more checklists and details. But, in due time it will save you a lot of training for e-commerce photographers and editors.
You must make sure that you list down every detail related to your e-commece product brand, including:
- Focal length
- Consistency
- Saturation
- Composition
- Shadows
- Color palette
- Location and context
10 Tips To Conquer e-commerce Product Photography
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Of course, there are multiple tricks and tips in shooting for an e-commerce product store.
So, here we have come up with 10 easy tricks to conquer e-commerce product photograhy near me.
1. Do Not Save Money On Lighting
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Lighting is very essential for your e-commerce photography ideas. Thus, you must atleast set two lights in your setting.
Moreover, make sure if natural light or studio light suits your e-commerce product material.
2. Use Of High Resolution Pictures
Customers of e-commerce product photography require to see every deatail of your e-commerce product. Therefore, it is advised to use high resolution pictures for e-commerce photgraphy near me.
3. Standard e-commerce Product Image
Universally, the standard image size for e-commerce product image for website is at least 500X500 pixels.
1000 x 1000 pixels are recommended for Amazon e-commerce product description page. This is based on the good zoom feature in different devices
4. Sewing Thread Method
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Initially, you can use a sewing thread to lift your e-commerce product to give it a floating effect.
Photoshop the sewing thread later with your editiong skills for a sophisticated e-commerce photgraphy idea.
5. Acrylic Glass For e-commerce Photography
If you want to give a reflecting effect for your product images for website, then you can place an acrylic glasss (also known as plexiglass, acrylic, lucite, or perspex). This helps you reflect the product image of your e-commerce website.
6. Use Tripod Stand
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Never forget to use a tripod stand on your shooting table.
It helps to keep your DSLR camera stable in one place and increases the eficiency of your photography skills.
7. Edit Images On Your Personal Computer
It is alsways advised to use your personal computer to edit e-commerce store product images.
No matter how expensive your smartphones are, they have smaller screens in comparison to perosnal computers.
8. Use All Angles
Make sure to click several photos of the same e-commerce product image and in all possible angles.
This is because you will never know, as an e-commerce photographer near me, which angle is the right one.
9. 360 Degree
If you are trying to go for the 360 degree angle of your e-commerce product image, then you might need a turntable tripod. Thus, you can rotate your 360 degree turntable tripod stand for capturing your product image.
10. SEO Based e-commerce Product Image
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SEO is very important for your e-commerce photography near me.
Remember to optimize your e-commerce photography idea with respect to SEO, for faster uploading of images.
In Conclusion...
e-commerce product photography has become an emerging tool for increasing the sales of the e-commerce product store like Amazon, Flipkart or Myntra.
Further, it helps to upgrade the impression of your e-commerce store. Also, you can easily find all the tools to take the e-commerce product photography online.
Tools for e-commercephotography are available in wide range of costs, depending on your e-commerce products and your goal.
Adieu, readers!!
