Every small occasion can be celebrated with a cake or pastry. It is no longer the norm for people to bake cakes in their homes. The cake and bakery business has evolved into a profitable plan due to the changing trend and faster lifestyle. It has created an advantage for bakers who are passionate and love their work.
Although passion and love are important in promoting your business, you need to do far more than that. Make sure you market your baked goods actively. All the information you need, from running a cake shop near me to delivering cakes to customers, can be found here.
Cake Shop Business Marketing Tips That Will Tempt You Near Me
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Tips From The Cake Shop Near Me From Baking To Delivery:
1. Retail Merchandising – Tempting Displays
You make half of your sales by the way you display and present your cakes and bakery products.
Display your exclusive products to capture the attention of customers and to make them want to purchase them near me.
Nothing is better than tasty and delicious food (cakes).
Using story forms/art painted on walls to drive engagement and increase the time people spend in your cake shop near me will increase the likelihood they will stay.
2. Photographic Zone – Creating Memories
In a dedicated photo zone, branding materials such as logos, taglines, and images related to baked products should be displayed.
It may be useful to have the customers take pictures with the chef and cakes and give them to them as memories.
Alternatively, ask the customers to post the photographs on social media.
3. Trendy Theme Cakes – Unleash Your Creativity
Theme cakes and customized cakes are on the rise, from first birthdays to engagements, first month anniversaries, to fashion and sports lovers near me.
Wherever the customization may take you, please make sure you add your own special touch to make it unique.
4. The Right Advisor - Guiding Your Customers
Customers tend to become confused when they see the variety of products available near me. Help them make the right choice.
The advice can be given based on the occasion, flavor, theme, etc. The customer will be more likely to return.
5. Taste A Sample – An Informed Decision
Keep a sample of the unique flavors available to customers, as generally, people will not take the risk of buying a new flavor over one they have already tried.
That way the customer can make an informed purchase decision.
6. Understand Your Customer – Building Relationships
Your customers' choices, spending limits, preferences, and more are all based on what you know about them. That leads to increased sales.
Building long-term relationships with customers are also essential to ensure that you not only have a continuous customer but also add-ons through his or her word-of-mouth near me.
7. Help Customers – Beyond the Bakery
You can build your brand presence by offering something new to your competitors near me, such as cooking and baking tips; you can also organize cooking competitions.
8. Images With Testimonials – Happy Customers Speakm
Increased sales rates can always be achieved through "Happy Customers". Post their pictures, as well as their feedback.
9. Customer Loyalty Discounts – Fostering Loyalty
Offering exclusive offers to your frequent and loyal customers near me will not only ensure their loyalty but will also increase their loyalty indirectly through their communication with you.
Nowadays, as the majority of the population is online, the cake and bakery business needs to be present online as well as in stores.
Cakes and bakery businesses near me go mobile and online to reach the masses.
With the availability of easy-to-develop platforms for building apps in the market, even bakeries have developed these apps to serve their time-conscious customers with ease and convenience.
However, they have difficulty marketing these apps.
4 Secrets to Delivery Cakes Safely
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There is nothing more nerve-racking and stressful than delivering a cake.
During the process of transporting your masterpiece, you have a mild heart attack.
It is only when you are driving that you realize there are potholes.
- Structure your cake correctly
- Foam Pads
- Double-sided carpet tape
- Use a cake box
1. Structure Your Cake Correctly – A Stable Foundation
It is crucial to have a good foundation when making a cake near me. Creating a cake is much like creating a house.
An improper foundation will cause the house to collapse or implode. In order to keep the cake more stable when transporting near me, add a central dowel that goes through all tiers.
You should also make sure the cake base is sturdy. In order to prevent the cake from crumbling, it must have a sturdy base.
Remove any sugar flowers, cake toppers, etc., and put them in a separate box for transportation near me. Being safe is better than being sorry.
2. Foam Pads – Shock Absorbers for Cakes
Absorb shocks with foam pads near me. You heard that right.
You can cushion the blow by placing foam padding underneath your cake board to prevent any damage brought on by potholes and car shocks.
3. Use Double-sided Carpet Tape – Securing the Journey
The cake board should be marked with a tape inside the board with the size of the cake near me. The cake board should be secured to the cake base with double-sided carpet tape.
This will prevent the cake from shifting around near me. Cakes can move when the buttercream melts, especially during the summer. This is simply to keep the cake board in place.
4. Use A Cake Box – Sheltering Your Masterpiece
Your cake base should be approximately the size of a corrugated shipping box near me. The shelf-liner and the foam can be used if you can't find a box close enough to the size.
Be sure your box is marked on the front. The cake can be seen by cutting a hole in the front and attaching clear plastic to it.
The cake is also protected against elements like rain, debris, and snow during this process. You can make the cake delivery box at your shop itself near me.
Additional Tips For Cake Delivery From The Shop:
- During the summer, let your car cool down for at least 20 minutes. Don't place the cake box on a seat or your lap; it should be placed on a flat surface.
- Ensure that you carry a kit to repair cakes that include chocolate, royal icing, or extra frosting.
- The final piece of advice is to drive carefully, avoid speed bumps and hard corners, and if possible, avoid steep roads.
Marketing Online/ Online promotions:
Image source : Pinterest
1. Social media promotion – Spreading Sweet Temptation
Today, almost everyone uses social media since it is free. This tool may be useful if used appropriately.
Using social media to share images of your products and offerings near me, such as on Instagram, Facebook, and Pinterest will increase your visibility.
Through these platforms, you can run various campaigns to boost engagement, as well as host contests and have the winners collect prizes from your store, which boosts store visits automatically.
2. Product Review – Let Customers Speak
As a result, asking your customers to review your business on Facebook, on your website, or in any other way, has proven to be most effective near me.
3. Blogging – Serving a Slice of Expertise
Your site visits and customers' stay time on your site will be indirectly increased with this useful tool.
You can publish interesting and informative content about your business, unique cake ideas, and occasion decorations on your blog near me, and it will be beneficial in the long run.
Conclusion
There is something special about every gift. It may sometimes be advantageous for you to remain unique over your competitors near me. Introduce something new in your industry such as a
- New flavor,
- Frosting,
- Theme,
- Cake size, etc.
